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Hugo's week of releases

Last thursday Hugo's week of releases came to an end. I sent out a notice to my groupmembers and to the Fashcon network. I hope it has gotten out... I didn't get it myself (yet). However... It was busy in the shop, so that means a lot of people did! Again this release was a succes and I want to thank my models Ellen and Tillie for making the latex sets look so great on the vendor posters! So... What are the next plans? I expanded my current shop for the last time... I used the maximum in space and now I can add products until I run out of prims... It can probably last two or three more updates before I need to start thinking about a new one. I guess that will be in the end of this year. I will also work on photography and illustration some more, and I'll be working with Ellen and Latexia on that. I'm really looking forward to working on that, there has been very little time to do so in the past weeks. SweetJessy will most definately star on new pictures too! Then there will be new sets too! I can already let you know that new designs are on the way. The main thing I am thinking about right now is which way to go. Right now I'm making fetish suits on one hand (like the expo sets) and on the other hand there are the more classy lingerie sets like the Ilya and Vox sets. For now I guess i'll be making all kind of sets sonce all is selling really well. I'm also thinking about an occasional space suit and knowing myself, i'll mix the three genres up again to come to more new idea's... As always, If you think you have a great idea for a new set and you'd like me to see if I can and want to make a real 'hugo' out if it, let me know! Both the Viktoria and Expo 2 set were made after a friend showed me a picture...

Latex releases this week

Last thursday I started 'Hugo's week of releases'. And I've since been releasig new items! I started out with the Viktoria set and the Expo light set. After that the first Vox set (black / white) was released this weekend and today Expo 2 will hit the store! I will continue releasing new stuff until thursday. On thursday a Fashcon notice will go out. Itmes that are yet to come are new Vox sets, Expo 2 and I hope to get Ilya 3 ready then too. Here are the first pictures of two Vox special editions and Expo 2.

Vox special - white / red lace Vox special - red lace Expo 2 - black straps suit

So.. Why a week of releases? Well that is simple actually. It allows me to package each item at the time and make sure it's perfect before I actually hang it in the store. Group members were / are notified at the start of the week of releases and so they have the advantage of owning the new sets before the fashcon notice gets out! See you at the store!! The new outfits are available from: In-World Main Store and SL Marketplace

New latex is coming!

As you all know (or not know) It has been a bussy time for me... Last weekend I finally managed to pull away from my busy rl and focus on some new designs (so in other words, go from a busy rl to an even bussier sl ;)) I'm lucky sl (and creating content for sl) is still a great hobby for me! The new stuff then which can soon be found in my store, here are some pictures (for those active on Flickr these may not be a surprise...)

Hugos design - Viktoria Hugos design - Ilya 3 Hugos design - Expo Light

Hugos design - Liv Hugos design - Vox

The first one is Viktoria, mentioned in my previous post. Next to that is a third addition to the Ilya family (so it's name will probably be Ilya 3). Next to that one is an already very popular suit called Expo Light. It is some sort of inverse body which is great when combined with other items like the bikiniset or the sheer catsuit. I am thinking about making a baked version of the sheer catsuit / Expo combination for those who  only want to wear it like that... Then there is the new freebie or dollarbie set, a nice latex shirt with panties in three colors for only 1 L$! (My name is in the print on the shirt ;)). The last set is a 'basic' lingerie set Hugo style. It has all the parts: bra, pabties, garters, gloves, stockings and a corset. There will be more color combinations! this set also looks great when combined with Expo light!

I'm currently thinking about keeping my stuff on SLexchange and Onrez... It's a lot of extra work and sales aren't that great. Another thing that bugs me is that ppl sometimes give a really low rating to one of the sets on there. I can't see why they did it and when these ppl do not contact me, there is nothing I can do to help out a dissapointed costumer. All that remains is a low rated product which will probably sell worse... So I lay down my question before you! What do you think about this? Do you use these websites, and should I be on there?

The new outfits are available from: In-World Main Store and SL Marketplace

Vanity Expo!

This week you can find me, or better, my items at the Vanity Universe Lingerie and Beachwear Expo! you can also see the link to German SL Style (German). And here is the SLrul. It's a fair for 'normal' lingerie. I am there to spread some stylish latex ;) Here is the promo image for my booth!

Hugo\'s latex design promo showing sexy Ellen

On the promo picture you can see Ellen, and she's wearing something new! It is a set based on art made by Rick van Koert and the set is named after the person who brought it to my attention: Viktoria. If you know Rick's work, you may know the image this set was created from. More images from this set and other new creations soon, as new ideas finally are coming into shape.

RL has been trowing some serious amounts of work my way past week and I hope to get some design time this weekend and upcoming week!


To people who come to me with questions about blogging I always preach tell that most important is... above all... what you should absolutely do is have continuity. Write an item once a week, or you will loose the people that stop by regularly to see what you are up to. Write! No matter how busy you are....... Well... I'm kind of breaking my own iron rule here since the last post is from somewhere last month. I really didn't sit still, so here is a little update. I'm at work now so no pictures at hand a.t.m. Two weeks ago I did another fashcon / group release of new items and reactions and sales have been really great. Thank you all for the great support and nice IM's and reactions! I'm going to pick up photography again and opened yet a third Flickr stream... this one will be restricted from the start. The images up there will be sl-photo expiriments in- and exploration of the latex fetish area with Latexia and Ellen as my main models. No real heavy stuff... however, a lot of latex and some nudity can be expected... When all is set, i'll place the link to this stream here. New plans for this blog/website are small: apart from putting the new items into my fashion database I will create model pages for the beauties that model for me so you know who is who... Next to that I really hope to find some time to make new latex sets! My main addiction needs that fix(!!!) More news soon ;)